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New Holland Agriculture welcomes its dealers for Middle East & Africa Dealer Convention 2020 in Antalya


New Holland Agriculture’s dealer network across Middle East & Africa attended the Dealer Convention 2020 in Antalya, Turkey from 23rd to 26th February. More than 60 participants from New Holland Agriculture’s dealer network across Middle East & Africa region and CNH Industrial company leaders joined together to celebrate the achievements of New Holland brand and find out more about the strategy of the brand as it moves towards the future under the motto of this year “Get ahead of change”.

New Holland Agriculture organized this milestone convention of the region in Antalya with a special ceremony took place during the gala dinner to award the “Distributor of the Year” in the following 7 different categories: “Best tractor market share” and “Best service support” awarded to CTC from Sudan, “Best combine market share” awarded to Aqsa Al-Madina from Iraq, “Best retail performance” and “Best parts performance” awarded to CMC from Kenya, “Best marketing initiative” awarded to Al-Salam Group from Palestine and “Best commercial initiative” awarded to S.O.M.M.A from Morocco. Additionaly, this year a honorary award has been given to Pasquale Cataldo, Business Manager of Middle East for his 42 years of significant performance.

Özkan Eren, Head of New Holland Ag for Middle East and Africa said: “We are very proud of the good results that we have achieved together in 2019. We thank to our Dealer Network for the good support. Now, we are looking at the macrotrends that will impact our industries over the coming years and we need to go deeper. The challange is to get ahead of all these change and focus on New Holland key pillars that we have highlighted. The strength of our company allows us to continue innovating and adapting to market demands with the positive impact of New Holland Agriculture’s renewed product offering.



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